Educational Workshops

MICHIGAN FESTIVALS AND EVENTS PRESENTS:

“THE ART AND BUSINESS OF CELEBRATIONS”

October 31 – November 3

DoubleTree by Hilton Hotel

Bay City, MI

 


FRIDAY NOVEMBER 1ST

9:15 AM – 10:45 AM

PURPLE COW – SPONSORSHIP

Mary Ann Dilling – OshKosh United Way

Room: Wheeler Room

The key to success is to find a way to stand out–to be the purple cow in a field of monochrome Holsteins. Purple Cow event planners know that preparation, research and delivery are the keys to successful sponsorship program. This session will provide a stellar overview and strategies needed to transform your events into the platforms that allow each of your sponsors to become the Purple Cow of their respective industries.

SPECIAL DAY:  AN EVENT FOR ALL ABILITIES

Amy Lovely – Swartz Creek Home Town Days

Room: Davison 1 & 2

You will learn how we created an experience tailored to people of all ages with special needs.  Information will be given on where to find volunteers, accessible games, entertainment ideas, community resources and more.

BEST ACCOUNTING PRACTICES FOR SMALL ORGANIZATIONS

Diane Moomey – McMahan, Thomson & Associates

Room: Davison 3

This presentation will cover a wide variety of topics in accounting, internal controls, entity structure, and taxation for both nonprofit and for-profit organizations. Best practices for bookkeeping and reporting are key to any organization.  We will discuss accounting methods (accrual versus cash), how to track income and expenses, maintain records, perform reviews, and automation of those processes.  Internal control is a process for assuring an organization’s objectives in operational effectiveness and efficiency, reliable financial reporting, and compliance with laws, regulations and policies.  Participants will learn the difference between entity structures and the taxation differences between those entity types.

FUNDING ROUTES, PICK YOUR LANE: MICHIGAN COUNCIL FOR ARTS AND CULTURAL AFFAIRS GRANT WORKSHOP

Jeff Garrett – Michigan Council for Arts & Cultural Affairs

Room: Davison 4

Michigan’s vibrant arts and cultural scenes are important to the state’s communities, excellent quality-of-life and thriving economy. MCACA is the state’s key conduit for arts and cultural information, grant funding and more. Join MCACA program manager, Jeff Garrett, as he presents State of Michigan grant programs for arts and cultural projects, application process, and competitive grant writing tips.

 

FRIDAY NOVEMBER 1ST

11:00 AM – 12:15 PM

 

SPONSORSHIP – ROUND TABLE – HANDS ON

Mary Ann Dilling – OshKosh United Way

Room: Wheeler Room

What steps do you take to sell your sponsorship?  What does your proposal contain, have you identified a wow? Are your sponsors engage on their activation? How effective is your recap report? Let research and discuss the most effective ways to secure and retain your partners. Bring your materials and ideas and together let’s build these pieces! 

SMALL TOWNS DOING BIG THINGS

Erin Veysey & Brittany Butler – Village of Quincy

Room: Davison 1 & 2

Annually the Village of Quincy hosts a number of events of all sizes, some of the larger more notable events are The Quincy Farmers Market, Sounds of Summer Entertainment Series, Kids Day in the Park, Quincy Main St. Festival, Pints in the Park and Quincy Lights. Quincy is a small Village with a big heart and the majority of events we host are free to attend, this is possible due to our fantastic community!
We really are a small community doing big things!

FUNDING OPPORTUNITIES FOR MICHIGAN NON-PROFITS

Jennifer Rupp – Michigan Humanities

Room: Davison 3

Jennifer Rupp is the Director of Federal and State Grants for Michigan Humanities and Federal Grant Liaison for the National Endowment for the Humanities. Jennifer teaches grant workshops across the state and facilitates national leadership sessions. Michigan Humanities provides almost $900,000 in support to 490 projects by Michigan nonprofits.

THE POSITIVE IMPACT OF SOCIAL MARKETING ON COMMUNITY BUILDING

Billy Strawter – MILO

Room: Davison 4

How parks and recreation departments can use social media channels to build and maintain positive neighborhood and community connections

FRIDAY NOVEMBER 1ST

2:15 PM – 3:45 PM

BEYOND THE BOUNCY HOUSE – CHILDREN’S PROGRAMMING

Mary Ann Dilling – OshKosh United Way

Room: Wheeler

The key to success is with the children.  If you can effectively serve them, you will have the attention of the parents, the grandparents and other extended family and friends.  And yet, we don’t focus nearly enough of our time and resources on creating and imagining high quality children’s activities, entertainment and other options.  Come hear from some creative ideas lie “beyond the bounce – house.”

Fresh Festival Ideas

Megan Cairns – National Blueberry Festival

Room: Davison 1 & 2

An intensive (and fun) brainstorming workshop to help people through tough issues, and to new ideas for their events and festivals.  The success of this workshop will be each individual coming away with a solution to their specific organization’s problem/brain block, and new techniques to lead others through “stuckness” and into industry innovation.

Ins and Outs of Social Media

Kyle Moroney & Taylor Jones – SeyferthPR

Room: Davison 3

Social media is bigger and faster than ever and while it offers a great platform to tell your story, keeping up with it can be daunting.  Hear from two social media professionals who manage more than 700 accounts and will share tips their insight and a list of simple things you can do before, during and after to make your event the one everybody is “sharing” and “liking”.

 

Chartiable Gaming / Michigan liquor control / food safety

Kathie Oviedo, Barbara Subastian, Tim Slawinski– State of Michigan

Room: Davison 4

The key to success is with the children.  If you can effectively serve them, you will have the attention of the parents, the grandparents and other extended family and friends.  And yet, we don’t focus nearly enough of our time and resources on creating and imagining high quality children’s activities, entertainment and other options.  Come hear from some creative ideas lie “beyond the bounce – house.”

 


Saturday November 2nd

9:00 AM – 12:00 PM

 

BRIAN BARTLETT – TRAINING FOR ALCOHOL MANAGEMENT – TAM WORKSHOP ($35 REGISTRATION FEE MEMBERS, $75 NON MEMBERS)

Session: Techniques of Alcohol Management (TAM)®

Room: Davison 1 & 2

After successful completion of this class, those in attendance will be fully certified as a responsible server/seller of beverage alcohol in Michigan and will receive a TAM® card which is recognized by the Michigan Liquor Control Commission as a valid server training requirement.

 The TAM® covers the following topics:

  • Clinical Effects of Alcohol
  • Prevent and respond to intoxication
  • Prevent and respond to underage purchase and possession
  • Prevent and respond to disturbances
  • Laws, Rules and Regulations

 After the core curriculum is complete, specific festivals and issues will be covered such as:

  • Fencing and setting up the premises
  • Security personnel and issues
  • Working with MLCC, local law enforcement and other establishments


SATURDAY NOVEMBER 2ND

9:00 AM – 10:30 AM

 CATERING IS FOR SHOW, CONCESSION IS FOR DOUGH

Mary Ann Dilling – OshKosh United Way

Room: Wheeler Room

Come and take part in a fun filled educational Webinar on everything you ever wanted to know about the Food and Beverage industry. Menus, accountability, commission structure, and commemorative pieces are just a few of the topics that will be covered in this presentation.

 FUNDING ROUTES, PICK YOUR LANE: MICHIGAN COUNCIL FOR ARTS AND CULTURAL AFFAIRS GRANT WORKSHOP

Jeff Garrett – Michigan Council for Arts & Cultural Affairs

Room: Davison 3

Michigan’s vibrant arts and cultural scenes are important to the state’s communities, excellent quality-of-life and thriving economy. MCACA is the state’s key conduit for arts and cultural information, grant funding and more. Join MCACA program manager, Jeff Garrett, as he presents State of Michigan grant programs for arts and cultural projects, application process, and competitive grant writing tips.

SPECIAL DAY:  AN EVENT FOR ALL ABILITIES

Amy Lovely – Swartz Creek Home Town Days

Room: Davison 4

You will learn how we created an experience tailored to people of all ages with special needs.  Information will be given on where to find volunteers, accessible games, entertainment ideas, community resources and more.

 

SATURDAY NOVEMBER 2ND

10:45 AM – 12:15 PM

 

MAXIMUM CREATIVITY ON A MINIMUM BUDGET

Mary Ann Dilling – OshKosh United Way

Room: Wheeler Room

 Come and take part in a fun filled educational Webinar on everything you ever wanted to know about the Food and Beverage industry. Menus, accountability, commission structure, and commemorative pieces are just a few of the topics that will be covered in this presentation.

CHILDREN’S MATINEE

Ross Champion & Richard Paul

Room:  Davison 3

Here is your opportunity to audition several outstanding professional family entertainers.  Rosco the Clown, Magician/Chalk Artist Eugene Clark, Ventriloquist Funny Puppet Guy Richard Paul and other special musical, magical surprises.  Right after the showcase we will have an informative interactive Kid’s Zone/Family Fun educational workshop/panel. This panel will include entertainers and festival kid zone/family fun planners. Don’t miss the opportunity laugh and learn how to add a magical touch to your Festival’s Kid Zone/ Family Fun Area

SNAPCHAT: REAL-TIME MARKETING AT YOUR FESTIVAL

Ashley Edwards – Director of Marketing and Communications, Sterling Heights Regional Chamber of Commerce

Room: Davison 4

Snapchat is trumping all other platforms when it comes to real-time event marketing, especially at large festivals and events. Find out the best way to incorporate this growing platform into your festival and events.

    SATURDAY NOVEMBER 2ND

3:15 PM – 4:45 PM

 

C.R.A.S.E. ( Citizen response to avtive shooter events)

Room: Wheeler Room

Law enforcement officers and agencies are frequently requested by schools, businesses, and community members for direction and presentations on what they should do if confronted with an active shooter event. The Civilian Response to Active Shooter Events (CRASE) course, designed and built on the Avoid, Deny, Defend (ADD) strategy developed by ALERRT in 2004, provides strategies, guidance and a proven plan for surviving an active shooter event. Topics include the history and prevalence of active shooter events, civilian response options, medical issues, and considerations for conducting drills

Fundraising in your community

Chad Novak – Chairman for the Grosse Ile Festival and Community Events Commission

Denise Brainard – Chairman of Berkley Days, Berkley MI.

Maralee Rosemond – Recreation coordinator, Market manager, City of Oak Park, MI.

 

Room: Davison 1 & 2

 Chad has been chairman for the Grosse Ile Festival and Community Events Commission for 7 years.    He also chairs the Recreation Commission while being involved with the Island Community for 30 plus years.  The island of Grosse Ile sits about 30 miles south of Detroit where he lives with his bulldog Gigi and his hairless kitty Menka

 

Round table discussions

Room: Davison 3

MFEA MEMBERSHIP BENEFITS – WHAT CAN WE DO BETTER FOR YOU – bring your ideas, questions and concerns.

CONNECTING WITH YOUR CVB – Contacting a CVB should be the first step when planning your organization’s getaway or annual meeting. These organizations, also known as tourism bureaus or travel bureaus, offer a wealth of free information about different locations that can help event planners and tourists alike.

 

ADDING A SPARK OF DISNEY TO YOUR EVENT

Richard Paul – Carey & Paul Group, Entertainment and Event Specialist

Room: Davison 4

At this session attendees will identify the importance of creating a story board style layout for each event.  They will discover the importance of having a collective vision, mission, goals and objectives that exceed their attendee’s expectations.   There will be group activities that will promote discussions like why it is so important to look beyond what you did right, and to strive to make it even better. We will also analyzing the Disney event process and go behind the scenes by looking at the magic of attention to detail.