A New York feature writer bemoaned the “fact” that, “Here we are in the midst of an old-fashioned winter and there are no red flannels in the USA to go with it.
”The local newspaper, The Cedar Springs Clipper, owned and edited by “The Clipper Gals” Nina Babcock and Grace Hamilton answered the writer with a RED HOT editorial stating, “Just because Sak’s Fifth Avenue does not carry red flannels, it doesn’t follow that no one in the country does. CEDAR SPRINGS’ merchants have red flannels!”
The story was picked up by The Associated Press and orders began pouring in from all over the USA.